The Story Behind lightzorvia
Back in 2019, our founder was consulting for a mid-sized manufacturing company in Melbourne. Despite having solid revenue and growth potential, they were struggling with capital allocation decisions. Should they expand their warehouse? Invest in new equipment? Build up cash reserves?
What struck him wasn't just their uncertainty – it was how common this problem was. Everywhere he looked, from individual investors to business owners, people were making crucial financial decisions without proper frameworks or education.
That's when the idea for lightzorvia crystallized. We wouldn't just give people answers; we'd teach them how to think about capital allocation systematically, so they could make better decisions for years to come.